The Failure-First Brief: How to turn a vague creative impulse into something you can actually evaluate
To continue from last week’s creative endeavor belief confession, I want to build a robust creative brief generator. I’ll start […]
Creative autonomy
How to turn creative uncertainty into a brief that actually works
Over time, I believe that, thanks to AI, the majority of my work will be focused on creative endeavor. In
Architecting reality: A usable blueprint for turning an idea or vision into something tangible
Upon re-read, last month’s creative autonomy post, Architecting reality, is quite unusable. Here’s a rewrite: When folks ask me why
Architecting reality: A guide to turning an idea or vision into something tangible
When strategy or tactic misfires, the problem usually isn’t a lack of ideas. Usually, the chain breaks due to a